Norsan Media reports that it’s buying Genuine Austin Radio, which runs the two stations.
AUSTIN, Texas — A pair of well-known Austin radio stations are set to get new ownership.
Norsan Media, a Charlotte, North Carolina-based media company, reports that it has purchased Genuine Austin Radio, which operates KOKE-FM 99.3 and The Horn FM 101.9 FM and 1260 AM.
Norsan Media specializes in content geared toward Hispanic and Spanish-speaking audiences, operating stations in the Carolinas, Florida and Texas. The company already operates La Raza 95.1 in Austin, which specializes in regional Mexican music.
At the moment, it is unclear if the acquisition will impact the programming on either station – KOKE-FM currently airs country music and The Horn specializes in University of Texas-oriented sports content – or if it will impact any on-air talent at either station.
The FCC still has to approve the sale before the acquisition is finalized.
