Alongside a new recipe, the company is also introducing an updated packaging and logo design.
Chips Ahoy!, a Mondelēz International Inc. brand, unveils an MMMproved recipe for its original chocolate chip cookie, the brand’s biggest update in nearly 10 years. The new recipe for the original features a new, tastier chocolate chip with a higher cacao content, alongside a higher concentrate Madagascar vanilla extract to help create a more well-rounded chocolate flavor while reducing bitterness, according to the brand. The updated recipe also introduces the implementation of a new mixing process to create a better texture and a new packaging design with an updated logo. The MMMproved cookies are on store shelves now.