Sanrio’s beloved and globally popular mascot, Hello Kitty, is now turning lifestyle as Kitsch, a U.S.-based hair care and accessories brand, releases an extensive self-care range. From hair clips and scrunchies to sleep mist, satin pillowcases and even a heatless curling set, Hello Kitty has never looked more relaxing.

Via X (formerly Twitter), Kitsch recently released its “Hello Kitty x Kitsch” self-care collection, ranging from the $8 Hello Kitty x Kitsch Recycled Plastic Bow Shape Claw Clip 1pc to the $167 Hello Kitty x Kitsch Collector’s Bundle. The collection was teased on X: “Introducing: Hello Kitty x Kitsch 🎀 Sweeten your daily routine with iconic red bows, playful prints and Hello Kitty-inspired self-care essentials. Available now on our website! 💖⁠” Readers can check out the full range of products and more information below.

The limited-edition Collector’s Bundle is discounted from $186 and rated nearly 5 stars with 1,365 reviews following its release last week. The 26” x 19” pillowcases are said to “primp and protect your strands,” “tame frizz & reduce breakage” and “help reduce breakouts,” and are described as being gentle on the skin. There’s also a king-sized pillowcase measuring 36”’ x 19”, part of the $181 King Collector’s Bundle.

Sanrio’s Hello Kitty Makes a Push in North America With Forever 21, McDonald’s & More

Hello Kitty’s kawaii culture continues its spread, recently making a push into India as Sanrio and Indian company Dream Theatre prepare for a series of promotional events. Meanwhile, in North America, Canada has opened its first Hello Kitty café, and the popular character has debuted new collaborations with Care Bears, Cardcaptor Sakura, Japan’s ‘Barbie’ Licca-chan, and several clothing drops over the last month. Readers can also pair their Kitsch’s Hello Kitty scrunchies with the more casual 10-brand Hello Kitty range by Runway Channel or go for a more tropical vibe with the beach-themed drop from Forever 21.

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Alongside Hello Kitty, Kitsch has previously partnered with other major pop culture characters and franchises such as Bridgerton, Wonder Woman, Harry Potter, Barbie, and Disney for a princess-themed drop. Exciting future Hello Kitty collaborations for fans in the U.S. include McDonald’s’ upcoming Yu-Gi-Oh! x Hello Kitty & Friends release and JoyJolt’s glassware collection, the latter exclusively reported by CBR.

Source: Kitsch