ILLIT soars to top of April’s girl group brand value ranking; less than one month since debut
The Korea Institute of Corporate Reputation has released brand value rankings of girl groups for the month of April!
According to the Korea Institute of Corporate Reputation’s big data analysis for April, ILLIT took #1 for group brand value, managing such a feat only two weeks and six days after their debut. The girl group was followed by (G)I-DLE in second, then IVE in third.
Thanks to their debut buzz, ILLIT enjoyed brand value index of 3,347,912.
Charting in second is (G)I-DLE with an index of 3,072,509, holding on strong to #2 despite a 20.62% decrease from last month.
In third place is IVE with 2,644,317, rising three positions on the chart despite a 1.22% decrease when compared to last month’s reputation data.
The big data analysis showed terms that were most commonly linked with ILLIT this month were “record-setting,” “bold,” and “honest.” On the other hand, the keyword analysis of the group sees “Magnetic,” “Billboard,” and “Spotify,” as the most commonly searched terms.
The top 30 are ranked as follows:
1. ILLIT
2. (G)I-DLE
3. IVE
4. BLACKPINK
5. BABYMONSTER
6. TWICE
7. NewJeans
8. Red Velvet
9. Oh My Girl
10. Girls’ Generation
11. KISS OF LIFE
12. LE SSERAFIM
13. aespa
14. Apink
15. NMIXX
16. WJSN (Cosmic Girls)
17. ITZY
18. woo!ah!
19. STAYC
20. Girl’s Day
21. fromis_9
22. Dreamcatcher
23. H1-KEY
24. tripleS
25. April
26. ALICE
27. Nature
28. MAMAMOO
29. LOONA
30. cignature