Fast-Growing Greek Chain Maintains Impressive Brand Momentum Throughout California

San Jose, CA  (RestaurantNews.com)  Nick the Greek, a West Coast-based chain serving up authentic Greek street food, has proudly opened in Yorba Linda, California, marking the brand’s 75^th location. The newest Southern California restaurant is owned and operated by experienced franchisees and Yorba Linda residents, Vipul and Sejal Katariya, who also own Nick the Greek’s Ventura, California, location. The Yorba Linda restaurant joins existing Orange County restaurants in Newport Beach and Fullerton. Now at 75 locations systemwide, Nick the Greek is on pace to approach 100 locations by the end of 2024.  

“As area residents, we are confident Yorba Linda is the perfect destination for Nick the Greek because of the community’s appreciation for healthy, convenient and affordable dining options,” said Vipul Katariya. “We’re incredibly honored to open Nick the Greek’s 75^th location, especially in a city we love and live in, and look forward to sharing the brand’s authentic Greek street food with our neighbors.”

Established in 2014 by cousins Big Nick, Little Nick, and Baby Nick Tsigaris – all named after their grandfather per Greek tradition – Nick the Greek satisfies the desire for healthy, flavorful and authentic Greek cuisine in a fast casual environment without compromising quality. Drawing from two generations of restaurant entrepreneurship and countless visits to Greece, the street food-inspired menu boasts flavorful gyro meats cooked in-house on a traditional vertical rotisserie, charbroiled souvlaki skewers, zesty sauces, fresh vegetables and authentic Greek treats including baklava and loukoumades. In meeting the high demand for Greek street food, Nick the Greek has carved out a niche in the ultra-competitive fast casual space – a differentiator that has proven to be critical to the brand’s rapid growth.

Celebrating a decade in business in 2024, Nick the Greek has greatly accelerated expansion efforts over the last three years, adding dozens of new locations and increasing store count by nearly 100 percent. Today, guests can find Nick the Greek restaurants throughout seven states, including California, Nevada, Arizona, Texas, Kansas, Missouri and Utah. By strategically establishing locations in high-visibility downtown metro areas, Nick the Greek has reached large audiences and steadily developed a diverse and devoted fan base. The brand has identified key markets throughout the U.S. and is seeking franchise partners interested in expanding their portfolios with a progressive fast casual brand on the rise.

“Nick the Greek could not have reached 75 locations without our committed franchise partners and corporate team, which work in lockstep to ensure we are identifying the right communities for expansion and maintaining brand and menu integrity at every location,” said Komiel Mohsen, Chief Operating Officer of Nick the Greek. “We’re extremely proud of our brand momentum and are confident in our ability to continue this accelerated rate of expansion in California and beyond.”

Nick the Greek’s Yorba Linda restaurant is located at 20355 Yorba Linda Blvd and can be reached by telephone at (714) 485-2025. The restaurant is open daily from 10 a.m. to 9 p.m. For additional information about Nick the Greek, visit NickTheGreek.com.

About Nick the Greek

Founded in 2014 by three cousins – Big Nick, Little Nick and Baby Nick Tsigaris, all named after their grandfather per Greek tradition, Nick the Greek is a family-friendly fast casual restaurant offering authentic Greek street food. Specializing in gyros and souvlaki, the menu features flavorful rotisserie meats, charbroiled skewers, zesty sauces and the freshest vegetables. The brand boasts more than 75 locations throughout California, Arizona, Nevada, Texas, Kansas, Missouri and Utah with dozens more in the works across the United States. With streamlined operations, a menu focused on quality, sleek restaurant design and high consumer demand for fresh, authentic Greek flavors, Nick the Greek is primed for expansion over the next several years. For more information, visit NickTheGreek.com.

Media Contact:
Kristyna Otto
Powerhouse+Co.
kristyna@powerhouseandco.com