Retail Watch: Easton coffee shop owner trades one brew for another
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Retail Watch: Easton coffee shop owner trades one brew for another

Laura Fay knows a thing or two about brewing.

For five years she ran the Separatist Beer Project, a now-closed Easton brewery with tasting rooms throughout the region, along with her ex-husband, Joe Fay. She oversaw creative design, branding, labels and interior design, and came up with beer names, flavor profiles and packaging.

Now, she’s putting those skills to use brewing a different kind of drink: coffee.

After working at coffee roasters Kings Gambit and Black River, taking Specialty Coffee Association classes in New York, and roasting her own coffee at home, last month she opened Spectracolor Coffee at the Silk Mill in Easton.

Fay transformed the space formerly occupied by Zekraft into what she calls a “fever dream of color,” with ’70s vibes, retro furniture, striped walls and a psychedelic counter made of salvaged glass block.

Roasted at Backyard Beans in Montgomery County, Spectracolor offers four core blends: “anytime blend” Luster, the dark roast Black Out Theory, espresso blend Mood Ring and the decaf Lo Fi Crush. She soon will add single origins to the menu and a programable pour over machine to serve them.

You can also try seasonal specials like the Strawberry Spin Off latte with strawberry Nesquick, or the Lavender Fix, a latte with lavender syrup from Proper. Spectracolor also serves a variety of teas and chai lattes and baked goods from Modern Crumb, which is in the Easton Public Market.

Spectracolor is open 7 a.m. to 3 p.m. daily, and offers online ordering and pickup via its website,

Lehigh Valley car dealership sold

Generations of Lehigh Valley motorists shopped and bought their cars at Rothrock Motor Sales, while others couldn’t miss the company’s distinctive jingles on area radio stations.

The longtime dealership and repair shop for Nissan, Chrysler, Dodge, Jeep and Ram vehicles announced recently that it was sold to Massachusetts-based DCD Automotive Holdings. The business, which has a complex in South Whitehall Township next to the 15th Street exit off Route 22, now will carry the Nucar name.

A sales price was not available.

Nucar Nissan, the dealership formally owned by Rothrock, is seen Tuesday, June 11, 2024, in South Whitehall Township. (Emma Reed/The Morning Call)
Nucar Nissan, the dealership formally owned by Rothrock, is seen Tuesday, June 11, 2024, in South Whitehall Township. (Emma Reed/The Morning Call)

In a social media video post, Rothrock Motor Sales president and CEO David Rothrock said the company decided to sell “after much consideration.”

“We have decided to sell our family dealership which has been here in the Lehigh Valley since the early 60s,” he said. “And as part of making that decision, it was extremely important to myself and my family that we found a company that had similar philosophies in taking care of our employees and our customers.”

In the video, Rothrock introduced Christopher Dagesse, president and CEO of DCD. He co-founded the company in 2014 with his father, Dan, a longtime auto dealer in New Hampshire. According to a story in the Concord Monitor, they have been aggressively buying auto dealerships in New England and Delaware and now have more than two dozen of them.

“We truly couldn’t be happier,” Dagesse said. “We don’t just expand to expand. The dealership here entrusted us because of the team that David and your family created. The reputation, everything about it, what they have, it’s a perfect fit for who we are.”

Dagesse said he looks forward to taking the Rothrock legacy and growing it.

— Evan Jones

Indoor trampoline park abruptly closes

FreeFall Trampoline Park, at 2800 Baglyos Circle in Bethlehem Township, closed abruptly this week due to “unforseeen circumstances,” according to a post on its Facebook page and website.

The business said it would reach out to people who had events booked.

“We thank you for all your patience during this time and thank you for jumping with us through the years,” the company said.

FreeFall Trampoline Park in Bethlehem Township is seen in Nov. 2015. (Michael Kubel/The Morning Call)
FreeFall Trampoline Park in Bethlehem Township is seen in Nov. 2015. (Michael Kubel/The Morning Call)

No further explanation for the closure was given.

The trampoline park opened in 2015 and featured a number of different trampolines, launch decks and a foam pit.

The park had more than 13,000 followers on Facebook. In the two hours following the announcement, the page’s post was shared hundreds of times. Many followers expressed sadness over the sudden closure.

FreeFall was one of several trampoline parks in the Lehigh Valley. Others include Trexlertown-based Urban Air and Bethlehem-based Sky Zone.

— Christopher Dornblaser

Summer restaurant week coming to Downtown Bethlehem

Explore all the cuisine Bethlehem has to offer during Restaurant Week, coming June 23-29.

Diners are encouraged to partake in the #PostYourPlate contest by taking pictures of their plates, uploading them to the Visit Historic Bethlehem Instagram Page and/or Facebook,  and tagging the restaurant they’re dining at for a chance to win restaurant gift cards.

And, parking will be made easier: Enjoy the first hour free in the North Street Garage between 10 a.m. and 8 p.m., and 50% off the rest of the parking session using the ParkMobile App. Enter promo codes BPA0623 through BPA0629.

Here are the participating restaurants:

  • 1741 on the Terrace
  • 515 Main
  • Apollo Grill
  • Billy’s Downtown Diner
  • Edge Restaurant
  • Fegley’s Bethlehem Brew Works
  • Historic Hotel Bethlehem – Tap Room
  • Mama Nina’s
  • McCarthy’s Red Stag Pub and Whiskey Bar
  • Mediterranean Grill
  • Randevoo Restaurant
  • Steak & Steel Hibachi Inc.
  • Tapas on Main
  • The Brick
  • The Flying Egg
  • Twisted Olive
  • Urbano Mexican Kitchen & Bar

Lehigh Valley retail news in brief

Headed to the laundromat? Don’t forget to take something to read.

Or, you can borrow at book at the new children’s library at Lighthouse Washbasket & Dry Cleaners in Bethlehem. It’s the second laundromat library spearheaded by Carmela Cirilli, an independent book store owner and parent. She is committed to curating the library collections, stocked with book donations from various sources, to ensure a diverse and engaging selection for young readers. Each box of books is refreshed biweekly, providing a steady stream of new reading material for children to explore. Lighthouse Washbasket & Dry Cleaners is at 1621 Stefko Blvd.

Emmaus grads Alex Baksa and Dan DeAngelo have teamed up to open EuroMedics LLC, an auto shop in Emmaus. The shop offers everything from routine maintenance and repairs to advanced diagnostics and custom work. Go to for more info.

Retail Watch is a weekly column covering retail and restaurant news in the Lehigh Valley. Have a question, tip, or want to see something in the area? Email Retail Watch at