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What do Kim Kardashian, Jennifer Lopez, and Gigi and Bella Hadid all have in common? Besides being gorgeous style muses in their own right, they also have all worked with celebrity hairstylist Jen Atkin. NBD, right?! You could say Jen is somewhat of a legend in the beauty industry, so when she founded OUAI back in 2016, it was destined to be a success. And a success it is!! It’s a staple brand in so many of our everything showers and on our FYPs thanks to their products going TikTok-viral.

Whether you’re a devoted fan or recently got your hands on their best-selling clarifying shampoo and immediately fell in love with the brand (it’s a rite of passage!), we rounded up all the best OUAI products you need to have on your radar.

Look, it’s hard to find a haircare brand that works across so many different hair types and textures. (Part of me wants to scream, “It’s 2024!!” but alas!) However, many peeps with curly hair, fine hair, and thick hair have added OUAI’s diverse range of products into their routine. So, which products are the best for your needs? Cosmo editors break it all down and give you the important deets below!

Medium Hair Shampoo

So your hair type swings both ways? Got it! This shampoo is made for those whose strands land right in the middle between thick and thin hair or those who have different coarseness levels throughout their scalp. It’s hydrating without being too heavy and nourishes every part of your head. Senior social media editor Maddie Hiatt enthusiastically shared that she thinks it’s the “best-smelling shampoo on the market!” She added, “I feel like it really gets my hair and scalp clean. If you warm it up in your hand for around ten seconds, it gets really foamy and makes it super easy to work into your hair.”

Leave In Conditioner

Get you a product that does it all! If you’re used to using a separate detangling spray, a heat protector, and a leave-in conditioner in your routine, you’ll be happy to know you can cut back on your cabinet space by replacing it with just this. Spray in this leave-in conditioner after showering and get the 3-in-1 experience. Who said your haircare routine needed to be complicated?

Wave Spray

As someone who sits somewhere in the middle between wavy and curly hair, this spray is a game-changer in my routine. Cosmo editors with different hair types agree that the mist helps define and create dimensional curls. “I have curly 3a hair that gets weighed down easily by too much product, so I love how lightweight OUAI’s formula is,” commerce editor Samantha Jones explains. “I’ve found that it’s perfect for giving post-workout or day-two hair a quick refresh when you don’t have time to wash and style it.”

Curl Creme

A head full of curls requires some extra TLC sometimes! This cream helps tame static while also adding dimension and shine across many curl types. Made with linseed and chia oil, the hydration your strands will get is simply *chef’s kiss*.

Matte Pomade

Okay, the second I step outside of my apartment my hair does this thing where it automatically frizzes up. Not fun! Yes, I’ve tried slicking my hair down straight with a flat iron many times and it still (!) doesn’t make a difference, especially on my baby hair. This pomade, however? Miracle worker. All you have to do is scoop up a bit of product in your fingers and slick down sections of your hair you want to hold down. PSA: A little of this paste goes a long way!

Hair Oil

Hair oil is one of those products you might not think you need, but boy does it make a difference!! OUAI’s hair oil is particularly exceptional at adding shine without weighing down your hair or making it look greasy. If a high-gloss finish is what you seek, you’ll love using this daily.

Anti-Dandruff Shampoo

Listen, I get it. Dandruff can be hard to relieve. Not only is the itchiness and dryness a pain, but the flaking itself can be difficult to treat. This 2 percent salicylic acid shampoo helps break down excess oil and dissolve any pore-clogging dead skin cells. It’s also great for those with oily scalps as it thoroughly cleanses grease away.

Body Cleanser St. Barts

I would love nothing more than to be on a tropical vacation 24/7. Although this isn’t exactly possible (one day!!), I can smell like my fave beach resort thanks to this body cleanser. This St. Barts scent is infused with dragon fruit, orange blossom, tuberose, and musk, so you can feel like you’re in paradise Every! Single! Day!

Scalp + Body Scrub

To be used on both your scalp and body, this scrub treatment removes buildup and oil. This gentle exfoliator is a sugar and coconut oil blend that foams slightly as you lather. What you’re left with is smooth and freshly cleansed skin.

Detox Shampoo

We’ve all experienced that feeling of having sprayed one too many products in our hair for a big event. The build-up? Next level. And so not easy to thoroughly cleanse! This detox shampoo is made for moments like these. “I love using this shampoo after I do a slick bun or updo that requires a lot of product,” commerce writer Sarah Maberry says. “It clears away build-up way better than a regular shampoo without leaving your hair feeling as dry as straw.”

Hair Gloss

Great for all hair types, this hair gloss excels at giving your strands a boost of radiance. Its hyaluronic acid complex hydrates your hair while giving it a nice shine all in one. For those with fine hair, it’s recommended to skip the conditioner and go right in with this hair gloss after shampooing.

Fur Bébé

Dogs deserve the best, we know this! OUAI gets it, that’s why they made this shampoo specifically for them. This shampoo is a favorite amongst our editors because of how gentle it is for pups all over. “I always want to bury my face in my dog’s fur for aggressive snuggles but never more so than right after I give her a bath with this,” deputy editor Madeleine Reeves notes. “The scent is truly unreal. It’s so luxe and fresh at the same time.”

Thick Hair Conditioner

When you have thicker hair, getting a conditioner that can comb through the density is key. This conditioner is super rich and will give alllll the hydration your strands need. Made with keratin, marshmallow root, shea butter, and avocado oil, the moisture levels will be off the charts.

Fine to Medium Hair Mask

A hair mask is a tricky product to incorporate into my routine because it usually weighs down my strands and leaves a greasy residue along my scalp. But not this hair mask! This one is legit amazing at giving my hair that extra love it needs when it’s feeling dry without making it oily.

Fine Hair Shampoo

Raise your hand if you’ve ever gotten out of the shower and immediately noticed your hair looking rather flat. Yep, the shampooing process for thin hair can take a little bit more work than we’d like, but this volumizing pick helps bypass that annoyance. Made with keratin, biotin, and nourishing chia seed oil, this shampoo helps give that thicker and fuller appearance you so desire.

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